
CLAUDIA MURILLO

IN A WORLD NEEDING
MORE MEANINGFUL
BUSINESSES,
I CAN HELP YOU TO DESIGN MODELS, CREATIVE STRATEGIES
AND INNOVATION
WITH A POSITIVE IMPACT.


ABOUT
ME
I´m a creative mind with a high level of curiosity and passion. I have a Master in Sciences of Innovation and Entrepreneurship and wide experience co-creating and leading award-winning communication, digital PR, and corporate responsibility projects.
My interest in bringing my creativity to the service of a more sustainable world took me to explore disciplines beyond communication and inspired me to run research on social and circular business, along with other types of responsible innovation.
MY CREATIVE BACKGROUND AND MY FRESH KNOWLEDGE IN THE CIRCULAR ECONOMY ARE
MY BEST TOOLS TO DESIGN OF INNOVATION
WITH A POSITIVE IMPACT.
MY AREAS OF SERVICE
ABOUT MY RESEARCH


KEYWORDS:
SOCIAL BUSINESS
THE CIRCULAR ECONOMY
B-CORPORATIONS
CIRCULAR BUSINESS DESIGN
REGENERATIVE INNOVATION
SUSTAINABLE DEVELOPMENT
RESPONSIBLE INNOVATION
SOCIAL INNOVATION
RESPONSIBLE CONSUMPTION
Business innovation pursuits new ways to achieve success, but some indicators of success in businesses are unidirectional and static, which often limit their potential for positive impact. Nevertheless, new business models with broader missions and success indicators are also expanding their potential to benefit society the planet and their investors. Thus, making emphasis and social and circular business models, my research studies the principles, values, factors of innovation and conditions for responsible innovation, with the ultimate goal to generate a better frame to design and accelerate more meaningful models, especially in emerging scenarios such as Colombia.
